The freedom and inclusiveness of Guangzhou has formed a unique international and multi-dimensional entertainment atmosphere. How to break through and innovate in the existing entertainment ecology is the consistent design concept of NEWERA. Specific to this case, NEWERA intends to create a free and fashionable entertainment space with diamond elements as an extension. It integrates the characteristics of diamond with high cold, fashion, brightness and permanence into the public entertainment and introduces the first concept of "diamond" entertainment space.

The biggest characteristic of this case is to use a lot of cold light and line to connect the scarce and elegant image of diamond with popular entertainment, build the atmosphere that whole freedom crosses the boundary. With the diamond as the main image and the diamond "ray" as the line, it connects the Diamond wall and the ceiling into a whole, and wraps the edges of the polyhedral wall with expensive material, so that people can feel themselves in the luxury of "diamond".

On the other hand, in order to prevent the visual disorder caused by excessive lines, it only uses two materials to weaken the visual sense of disorder, which fully reflects the designer's emphasis on user experience.

The designer guides the entire case with lights and speed signs. What lamplight chooses is the cool color that matches with diamond, which reflects the agile feeling of space. In addition, the "speed" and "turning" signs of ceiling create a sense of youth and speed in the future. Injecting themes into small elements is a feature of the case. Different space can use different "broken diamond" element ceiling to distinguish. This not only echoes the theme, but also gives vitality to the geometric concept in the space. The electrons collide with the diamond in a different way.

On the design, designer uses unified color, alleviate the visual impact that excessive line produces. In different space, designer tries to reduce the interference between each other, so that the line function more safe and smooth, to create a comfortable and relaxed space for users. In DIAMOND, the designer redefines daily life and further interprets the individuality, freedom, publicity and art of the entertainment space.

The design of NEWERA not only highlights the regional characteristics of the case, but also endows it with international fresh vitality, which gives the night in Guangzhou a bright fashion and brings unique and fresh entertainment experience to customers.

Project name：Guangzhou CLUB DIAMOND

Design unit:：NEWERA DESIGN

Project area：663㎡

Project address：89 Huacheng Avenue, Tianhe District, Guangzhou City, Guangdong Province