HEPBURN Guangzhou

Guangzhou Hepburn Bar is located next to the Pearl River, backed by the commercial center and facing the Pearl River. It is a place with great commercial influence. The region is also the center of Guangzhou entertainment, with a lot of entertainment brands and fierce competition in the industry. Noah's Ark Culture Group has invested 50 million yuan to build Hepburn Bar, so that it can stand out from the crowd. Therefore, how to carry out unique positioning, form a strong competitive force, and refresh and lead the new trend of the entertainment industry in Guangzhou is the biggest challenge facing designers.

In recent years, "futurism" has occupied the international design community from clothing to home to entertainment space. Hepburn is the leader in the "futuristic" entertainment space. Based on the grasp of fashion trends and customer psychology, the designer presents the bar in a "future sense" way, making Hepburn the most unique among the brands. . In Hepburn Bar, aerial video combined with mobile stage machinery, designers use technology to enhance the interaction with users, so that consumers can truly feel the charm of the "future" and stimulate different entertainment experiences.

In general, the main colors of futuristic style are white, black, and gray. In order to make the style of this case more prominent, the designer has adopted the popular cutting-edge cosmic blue and too blank. In the Hepburn Bar, the designer uses a cool light and shadow and a large screen to distinguish between the various functional areas, making people feel like they are in Hollywood movies, or in the space of imagination. In the details processing, the digital letters appearing on the background wall make people feel more and more confusing. Such entertainment space is suitable for secondary or even multiple consumption from the perspective of the customer. From the perspective of the industry, it is another masterpiece to create a new style of entertainment. From a commercial point of view, it is a stand-out from the competitors. Design a complete case that leads the business. The futuristic space bar will surely become the vane of the next entertainment space trend, and Xinye Design has always been the team that has the standard.